Samsung recently held its annual Galaxy Unpacked Summer 2025 event, where it laid out its latest vision for the mobile technology landscape.
The long-anticipated launch of Samsung’s new foldables – the Galaxy Fold7 and Flip7 – finally took place. The world held its breath. Samsung’s stock likely jumped a couple of centimeters. After months of leaks, rumors, and teaser content appearing more frequently than online casino ads, the South Korean tech giant officially unveiled what is essentially the same product – just with a new number attached.
These new devices are marketed as a “reimagining of the user experience” in the foldable segment. In practice, though, it seems the only thing truly reimagined is how to charge more for the same formula.
If you’re expecting a glowing tribute, now might be a good time to put your phone down. This isn’t a love letter to Samsung – it’s more of a melancholic ballad about missed potential and marketing sleight of hand.
still remember the unveiling of the first Galaxy Fold. It felt like a turning point – the dawn of the future. Foldable smartphones! A complete rethinking of the form factor! Finally, an end to bulky slabs in our pockets. And yet, years later, we’re still waiting for that future to actually arrive. Samsung continues to roll out new generations with enthusiasm, each time promising a “completely new level of experience.” But somehow, that experience still seems stuck somewhere between “oh, the screen protector peeled off again” and “why do these apps look like they were attacked by a mole?” Meanwhile, Motorola has quietly taken the lead in the clamshell market. In Q1 2025, it held a 40% share – something Samsung likely didn’t expect when this race began.
I’ve tested nearly every Galaxy Fold – every one except, apparently, the Fold7. Samsung Ukraine decided we didn’t need to review it. Maybe they were worried we’d tell it like it is. But I did spend six months using the Fold4, and that was exactly the kind of “unconventional experience” where you’re both intrigued and constantly thinking about switching back to a normal phone – without needing a therapist. The display? It didn’t survive the first cold snap – its protective film peeled off like a moody teenager storming out after an argument. Apps? Almost half had no idea what to do with the inner screen. Overall, software optimization felt like a student showing up to an exam hoping to wing it.
And yet, I loved that phone. Because I genuinely appreciate when technology dares to be different – even when it stumbles.
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